H&M Store Reopening Extravaganza

Vanessa Paradis named face of H&M conscious collection
H&M’s Oxford Circus flagship store will be reopened on the 14th March, with a four-day celebration. The HUGE 6 floor shop will see more than 20 top DJs and surprise performances, throughout the opening weekend.
Another added bonus is that all customers to join to the queue outside before 1pm on the 14th will receive a wristband entitling them to 25% off all products within the store on that day.
Vanessa Paradis named face of H&M conscious collection
The fashion industry is always fast past but I can see that there is almost a competition between high street stores to create a busy and almost cult following. Rival Topshop are having live access to all areas of their London Fashion Week streamed live in collaboration with Google+, with a few models, Jordan Dunn one of them, wearing model cams as they walk down the catwalk. Both chains dabble in designer collaborations, with each of them designing their own premium high street collections too, Cos is H&M version of Topshop Unique.
H&M’s grand reopening also certifies that fashion, music & culture are so intertwined that they are almost co-dependent…..What next?
Advertisements

Queen Chic

Elizabeth as young child.
 So its Queenies Diamond Jubliee in a little over a week and what better way to celebrate 60 years on the throne that looking back over her wardrobe.
At Balmoral with Charles and Anne.
She is the most photographed women in the world with a varied working life, from welcolming world leaders one day to visiting charities or local hospitals the next no day is the same, you could say her clothes are her uniform. The Queen always wears a two inch heel, hemlines are always well below the knee and she always carries a handbag.

Hints of the Hippie Trend with a Butterfly style hat.

The Queen is known for her conservative outfits, accessorised with sensible comfortable shoes and handbags, five years ago she was listed in Vogue magazine, beside Kate Moss, Claudia Schiffer and Naomi Campbell, as one of the 50 most glamorous women in the world. I can see why, she is, and always has been stylish, she looks comfortable in her outfits and is not a slave to fashion and that is important. Everyone has an image of what she should look like in their mind and she knows that. She also surports British design.

The year of here coronation, with a sharper shilouette.

6-7 years ago traditional British style was very cool, with all the Dolce & Gabbana models wearing below the knee tweed skirts and headscarves and big, boxy bags- A look that Queenie has been rocking for years.

Very cool lace outfit, with gloves and parisol.

In her younger years The Queen was in step with fashion and certainly had an influence on the fashion of the 50’s and 60’s. But now she has developed her own style which is appropriate for her age, you could never say she’s mutton dressed as lamb! “The Queen is not terribly interested in fashion- fashion is what other people do” Freddie Fox

Monochrome outfit with bold shapes and ankle length dress.
Queenie always looks smart, elegant and never overdress, which I think is a sign of an amazing working wardrobe. She is now a women in her 80’s and what she wears is well cut and flattering. The point I feel is that she always looks like The Queen- We would be very disappointed if she didn’t.
Two pieces outfit very 80’s and very cool.

The Hippy Dream

I was chatting with my mum the other day about the fun thing I remember from growing up; the house always being full of people and animals, building a tent that took over my whole room- using my mums airing horse, all the pegs and a good proportion of sheets as well, going on holiday to Norfolk managing to fit 5 kids and 2 adults into a tiny 2 bedroom house, getting trapped in one of the bedrooms of that house with 2 of my cousins and shouting HELP HELP HELP for literally hours before either my mum or auntie came and helped us. And it dawned on me I come from a family of Hippies!

https://marketplace.asos.com/boutique/adas-attic

At secondary school I would have classed myself as more of a tomboy than Hippie but looking back I stand corrected. I am always being told I am very laid back and I’ll give anything a go once. I do find it strange going into a house where there is empty shelves and even stranger if the cupboard under the stairs is…. empty! Why waste that valuable space. If you were to walk into my house you would think that a family of 5 lives there, not two =D. To further confirm my suspicions of my Hippie nature, and family, I decided that I wanted to do a Jubilee inspired cover story for my vintage boutique, so I went upstairs and casually pulled out a Union Jack flag dress, al la Geri from The Spice Girls, from 1 wardrobe I then went to another wardrobe ( an insight into just how much stuff is actually in my house) and pulled out a brand new Union Jack flag, with out even having to look for it. No surely this isn’t the case in everyone’s house, if it is in yours please let me know, So I have accepted that I am a Hippie, so I am going to show you some of my favourite Hippie inspired outfits for this season.

A common misconception of Hippie style is maxi dresses, fringing and cowboy boots. Don’t worry this is not the case… Read on…
Woodstock Fashion
Ashley Olsen
Tie Dye Maxi Dress.
Hippie Street Style

Key Features:
Oversized tops and dropped arm holes.
Loose fitting shilouettes.
Denim Shorts, frayed, studded, dark or light denim anything goes
Emblished tops, sequins and studs, even better if you can have both.
Tie Dye- Anything really LOVING tie dye.
Bright colours pinks and blues.
Fringing on the bottom of tops and waistcoats.
Layering thin layers of clothing and layer on the long necklaces and bracelets, friendship bracelets are great.

THE Twin-set!

Christopher Kane
Balenciaga
Ahh I LOVE Twin-set’s but to avoid looking like your gran, where them in neon shades, like at Kane, or with almost matching prints. Twin-sets don’t just have to be limited to the same print, wearing the same fabric counts as well, I’m think Leather tank top with Leather jacket! Or even wear a matching suit, I have an amazing one that I shall be wearing tomorrow so be sure to check out the “What I’m Wearing Today” page.

How To Dress Through The Ages.

So we all like finding that bargain piece down our local charity shop, that everyone asks “where did you get that from?” I love that smug feeling I get. But its not always easy to spot the diamond among the rough, so I though I’d share with you some tips on how to spot clothing from different era’s, so you can dress through the ages.

1940’s

French Women 1945
Women wearing dresses to resemble Allied flags- American, French, British & Russian 
Italian postcard of a bathing beauty, showing the transition from bare midriff to fully exposed belly button 1947.

In the 40’s with the WW2 going on the world saw the 1st mass use of man made fibers in clothing manufacturing. The classic 1940’s style is A-line skirts/dress, but mainly workforce and utility dress, there was a focus on DIY fashion with many articles on how to change a mans suit into a women’s suit. It was illegal to buy clothing from abroad, including Ireland which was a neutral country, in Britain when clothing rationing was going on, if you were caught you would get a serious fine.

1950’s

Couture Chanel 1950’s
Cristobal Balenciaga’s day dress  
Dior’s New Look 
The Teddy Boy’s

The 50’s saw a change in female dress after Dior’s New Look was unveiled in 1947. Following wartime measures in the 40’s women wanted to look feminine again. Designers such as Balenciaga, Laroche and Givenchy (the designer of the classic little black dress in Breakfast at Tiffany’s) were iconic in this era: they embraced feminine fashion and determined the looks of the decade.

Key features of the decade:
Pencil and full circle skirts
Sack and Sheath dresses
Empire lines, especially empire line LBD’s
The American influence, wide belts, gloves, hats, nipped in waists.
1960’s

1960’s Biba
Twiggy!


Trends from the 60s are well known for their wide-reaching influence on fashion. A revolution was approaching and fashion was extremely important among young people. This generation had more power and more money, and Britain — in particular London — was where everyone wanted to be for the most experimental clothes and accessories. Hemlines shortened and prints became ever bolder, inspiration was taken from music and a change in lifestyle. The 60s also saw the revival of Art Deco, with the opening of the famous Biba store.

Key features of the decade:
Miniskirts, shift dresses
Space age and psychedelic looks
Graphic lines and cut outs
Materials included PVC, chainmail, sheer and transparent fabrics, chiffon, hosiery and synthetic materials

1970’s

Westwood 1970’s 

The Sex Pistols 1975
1970’s colour blocking
Fashion in the 70s saw a wide variety of trends, from folk to disco to punk. The influence of disco was seen widely in fitted lycra clothing, flares and hotpants. For some, fashion became more natural, in line with a more ethical lifestyle. The hippy looks were reworked with a folksy feel. Hemlines fell and shapes and structures became more relaxed. Designers took inspiration from traditional crafts such as weaving, knitting and tapestry. Collaborations became more popular — designers such as Ossie Clark and Celia Birtwell worked together. And the famous designer Vivienne Westwood lead the punk movement.


Key features of the decade:
Disco (flares, hotpants, wraparounds) and punk looks
Folk style included blouses, frills, maxi skirts, floral prints, knits, lacing, patchwork and waistcoats
Eastern influences (kaftans, kimonos, prints)
Jumpsuits and bodystockings
Prints included florals, geometrics and stripes

1980’s
Power Dressing 
Adam Ant 
Madonna 
The New Romantics 
Dynasty
Fashion in the 80s took great influence from political changes. Anger over the economic depression was reflected in street style. But by the second half of the decade things were beginning to look up, and this was shown in the clothing. Two themes emerged: power dressing became popular among women as they became more dominant in the workforce — pencil skirts and shoulder padded power blazers reigned for working women — and 80s sportswear was important, with brands like Nike leading the way, and bright colours, neon shades and shellsuits gaining popularity.


Key features of the decade:
Power dressing- shoulder pads, suits, bright colours and black and white dogstooth
Streetwear- graphics, tartan, stripes, denim and leather.
The new romantics
Sports and dancewear influences
Body con (lycra was the main influence


Art or Fashion.. Part 2

I thought I’d share with you some more Art inspired fashion.


One of the trends for this summer is “White Wedding” with “experts” claiming that the 2012 Olympics, Queen’s Diamond Jubilee and the European Cup will act as a cultural aphrodisiacs, resulting in more marriages and births. With different designers taking the trend in different directions we have a selection of tomboy tailored separates from Paul Smith and Givenchy, Louis Vuitton took us back to the swinging 60’s and Rei Kawakubo at Comme des Garcon took us to the cake shop……. yes you read that right, the Cake Shop. With a series of multi-tiered dresses that resemble giant wedding cakes, teamed with frothy shoulder capes and sculptural headwear this  real is extreme Bridal wear.

The modern 4 tier wedding cake.
The traditional 3 tier wedding cake
The simple understated cake
The designer cake
The art deco cake
The chocolate profiterole topped cake
The caped crusader cake
The chocolate and vanilla cake
The highly decorative Dollie inspired cake
The princess cake
The diet cake
The Ghost Buster cake
The Veil cake

Now these ensembles are probably not what most brides will be thinking about when they are choosing their wedding dresses, and I can’t really see them working down your local high street either. They are how ever a great accolade to Rei Kawakubo and Comme des Garcon who really let their imaginations run wild! With collections like these I always love looking at them and trying to find out the inspiration and thoughts behind them. Which makes me think that the fine line between art and fashion is becoming thinner and thinner.

Photos- Yannis Viamos/GoRunway.com

Ooooo LaLa

To celebrate the Spring heatwave were having, we thought we would share with you the new Spring Summer 2012 Fashion Ads. We hope the inspiration gets your outfit ideas going, If you are still struggling Keep your eye out for this week style Q&A.

Burberry

Mochino
Prada

Versace

Designer Collaboration

As we are all aware that some of the major names on the UK high street are collaborating with designers, to offer us “affordable” versions of their collections. H&M started the trend collaborating with designers in 2004 such as Karl Lagerfield, Stella McCartney, Victor & Rolf, Versace and most recently Marni.

Marni for H&M
Marni for H&M
Marni for H&M

Topshop released there collaboration with Mary Katrantzou to coincide with London Fashion Week, where they showcased funky printed and structured dresses, tops, shirt, trousers and accessory’s. We, like most people, have to shop on a budget so we get excited about designers, we can’t afford, collaborating with high street chains where we shop, but we expect reasonable prices, £350 for a polyester dress in not affordable.


Mary K for Topshop
Mary K for Topshop

For us designer high street collaborations are starting to loose their appeal. We are looking for quality made, great designed clothing with attention to material, construction and overall detail. When we compare clothes today to vintage pieces, which have already survived years of wear and tear, there really isn’t any comparison to the quality of construction. Buying vintage is not only green but your also getting the best quality and value for money clothing available to us at this moment in time. I am keeping my eye out for the made in UK tags, that sadly, we no longer see in most of our high street garments. A great place to find vintage, with out having to rummage, is ASOS Market Place where there is a wide selection of Menswear and Womenswear. 
Happy Shopping!

Style Q&A- Catwalk to High Street!

So after all the excitement of seeing the beautiful collections at London Fashion Week & beyond, we have been inundated (literally) with emails from you guys with questions about re-creating the looks on a budget, so hold on tight here we gooooooooooooooooooo.


Temperley London





The elegance to Temperley’s collection is the beautiful vintage feel they create by taking the extra time and care to produce and make their garments. To recreate the look, on a budget, look out for vintage gems, like we found on Ada’s Attic on Asos Marketplace, https://marketplace.asos.com/listing/tops/hand-beaded-vintage-top/272800, Not only can you find an absolute steal, hand beaded, UK made, Vintage top all for £35! you are also more or less guaranteed to have a different and eye catching outfit. Vintage pieces are also way to make high street pieces more your own. Above we have given you two outfit ideas on how you could wear the same Vintage Top, one is smart suitable for a nice evening out and the other could be for a festival or weekend in the city! 
Right were off now to buy that top from Ada’s Attic before you guys do 😉

The king…is….a GIRL!

Here are a few shots from the shoot we did a few weeks ago… the concept it taking all the male icons and putting our twist on it…Using it as inspiration and re-creating them… This is just one of many that we have planned…Who do you think will be next?

Model: Lizzie Fletcher
Hair: Jane Zahreddine
Make-Up- Helen Walker
Styling:Rachael Sadler
Photography: Nofa Zahreddine
Copyright: Fashion Mould