Safe Fashion

Selfridges White Window 2013

Have you noticed how all the shops on the high street seem to be selling the same thing? Monochrome is everywhere as was a sea of grey windows last season. All White fashion is now de rigour for window display as it is everywhere on the high street from Next to Topshop. When I have been looking around the high street I find myself struggling to get excited and sometimes differentiate between stores as everyone is selling the same thing. I think this is because of the economic climate, yes we are told every day that we are, slowly, coming out of recession but clothing companies don’t want to take a risk is producing masses of stock just for it to go into the sale.
Topshop Birmingham White Windows Summer 2013
Times like this see subcultures and independent labels flourish, subcultures want to break away from the main stream and use fashion as an expression of their angst. Independent labels are more flexible and there for able to adapt and produce smaller quantities with less risk so are able to tap into subculture and the newest street fashion trends. The 90’s saw the rise of the Punks who adopted the safety pin which was then turned from cheap commodity into high fashion by Dolce & Gabbana on “that” safety pin dress. With DIY fashion tutorials on youtube and programmes such as the Great British Sewing Bee, which was on Channel 4 earlier this year I see this starting to happen again. People are becoming more open to having ago at making something themselves or at the very least customising something that have bought from the high street. Vintage fashion is gaining more followers and popularity every day with people who want high quality materials, great unique off design and mostly INDIVIDUALISM at a fraction of the cost of the high street. High street chains are noticing this trend and are beginning to offer limited edition dresses for double the cost of their normal collection, but I know what I would prefer. I am looking forward to seeing what next season has in store for us… not that I am wishing the summer away.
Do you think fashion has become safe? What are you yearning to see on the high street? Or Do you completely disagree with me? I would love to know xx