Net-A-Porter On Paper

Net-a-Porter has always been at the forefront of featuring quality editorial content alongside ecommerce. So there is no great surprise that soon, it’ll take that strength a step further as the company’s CEO Mark Sebba recently announced plans to launch a print magazine. Speaking at the Business Leaders Network’s Making it Mobile event, he said (via Wired):
Traditional publishers always say that we are lucky for being born in a digital age and don’t have a legacy of print. But we still see it as important. It isn’t a secret that Net-a-Porter will be publishing a major fashion magazine within the next 12 months or so.
Though it may sound strange for an e-commerce site to decide to launch a print magazine; it actually makes sense for Net-a-Porter for a few reasons. Founder Natalie Massenet, who used to work at WWD, has always looked at the site as a magazine that sells clothes. Plus, the company recently hired former Harper’s Bazaar UK EIC Lucy Yeomans, who now holds the same title at Net-a-Porter. The site has gradually added more editorial features since its inception and Yeomans’s influence can be seen in increased original content–like designer interviews–within the already-established weekly online magazine.
While NAP already had a print magazine, which, according to WWD, is “sent to a small number of customers and corporate partners, like hotels,” it sounds like this new venture will be a full-fledged fashion glossy that will be on newsstands and maybe even compete with the big ones like Harper’s Bazaar and Vogue.
It’s hard to say for sure, though, as the company has yet to reveal any further information. What this space!