H&M Store Reopening Extravaganza

Vanessa Paradis named face of H&M conscious collection
H&M’s Oxford Circus flagship store will be reopened on the 14th March, with a four-day celebration. The HUGE 6 floor shop will see more than 20 top DJs and surprise performances, throughout the opening weekend.
Another added bonus is that all customers to join to the queue outside before 1pm on the 14th will receive a wristband entitling them to 25% off all products within the store on that day.
Vanessa Paradis named face of H&M conscious collection
The fashion industry is always fast past but I can see that there is almost a competition between high street stores to create a busy and almost cult following. Rival Topshop are having live access to all areas of their London Fashion Week streamed live in collaboration with Google+, with a few models, Jordan Dunn one of them, wearing model cams as they walk down the catwalk. Both chains dabble in designer collaborations, with each of them designing their own premium high street collections too, Cos is H&M version of Topshop Unique.
H&M’s grand reopening also certifies that fashion, music & culture are so intertwined that they are almost co-dependent…..What next?