Green Clothing Initiative H&M

H&M Spring 2013
H&M already has its New Year fashion resolution set in place- it plans to be the first fashion company to launch a global clothes collecting initiative, something which will be introduced in February 2013 in H&M stores across 48 markets.
Customers will be able to bring any unwanted garments by any brand into H&M stores and in return will receive a £5 discount voucher for each bag of garments they bring in. The £5 voucher can then be used with any purchase of £30 or more. The collected clothes, meanwhile, will be taken by I:Collect which works to create an infrastructure in which consumer goods are repeatedly reprocessed and made available for new uses.
“Our sustainability efforts are rooted in a dedication to social and environmental responsibility. We want to do good for the environment, which is why we are now offering our customers a convenient solution: to be able to leave their worn out or defective garments with H&M,” says H&M ceo Karl-Johan Persson. With clothes that look this good then I think were onto a winner!
H&M Spring 2013