How To Take Your Work To The Next Level

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I love reading books, don’t you? All sorts of books from fiction to memoires, I find that they are a great source of inspiration. As you all know I am reading Grace Coddington’s Memoires, I find this book almost impossible to put down, I love her non egotistical personality & whimsical love of fashion.

Colour Block Shoot by Grace Coddington
 One line she wrote which has really stuck with me, “I want to add life to all of my photographs, why just go to a beach, which could be anywhere in the world, and take a photo of a model in some nice clothes?… There needs to be more, research has to be done if your shoot a theme inspired shoot or on location, research will strengthen and develop your ideas, whilst “adding life” to your images”. I think this outlook on her work makes it stands out above other fashion editors in the industry.

Grace Coddington & Annie Leibovitz
Since I have read this I have been looking at fashion shoots and my own work and approach to work in a different way. I see lots of images, mainly adverts but some editorial, that have no life in them, and I quickly flick past. The ones that have something about them make me hover over them for long, lingering to find those add elements of detail that are there waiting for me to be found. I feel excited & the images usually evoke a smile from me, and make me feel like a child again. I love this feeling & I feel that fashion photography/styling should evoke these emotions and sense of fun. 
British Vogue 1967

Adding Life to a photograph can be something as simple as using the unexpected rain, or making use of that dog which pops up from nowhere… So many things that are every day we could overlook them. My aim now is to “add life”, and see what benefits my new outlook has on the end result.
Grace Coddington

What do you think? Do you get what I mean? I would LOVE to hear from you & meet likeminded people, email me @

Grace Coddington

If Wintour is the Pope . . . , Coddington is Michelangelo, trying to paint a fresh version of the Sistine Chapel twelve times a year,” Time magazine said in 2009. Grace was unexpectedly launched to fame by the hit, my favourite documentary film, The September Issue. Where us mere mortals got to see the inner workings of how an issue of Vogue is put together. After this Grace was seen as the friendly down to earth face of fashion.


For more than four decades, she first worked at Vogue in 1941, Coddington—a onetime model turned master stylist—has collaborated with the best photographers and hair and makeup artists in the business to create what amount to moving pictures on the page. One of my favourite moments in The September Issue is when she says that she see’s fashion as escapism, fantasies where you can create & tell a story. Not only are her images outstanding & inspiring she has an incredible instinct for knowing the next trends.

Before Coddington became “Fashion Editor. Grace entered a competition in Vogue to become a model, she lived in a Nunnery on Isle of Anglesey, Wales where you couldn’t buy Vogue, or any fashion magazine, in the shops she had to order it in & by the time she got it, it was a couple of months out of date. After She won the Vogue competition she became one of the most-photographed faces of sixties Swinging London. She modelled minis for Mary Quant and cutting-edge hairstyles for Vidal Sassoon, who gave her a radical geometric bob that catapulted them both to fame.

There was no such thing as a stylist when Coddington got her start: The girls all carried their own wigs, makeup, and jewellery, transforming themselves to suit the job. Grace seemed to have a particular knack for this, always pulling just the right piece out of her bag. As the decade came to a close she was involved in a car accident which damaged one side of her face, so she turned that talent into a career as a fashion editor. At British Vogue, she began making the fantasy travelogues that would become her signature. She went to great lengths to get the shot. For her mentor, the photographer Norman Parkinson, she climbed a Grecian column to set off smoke bombs at the feet of her model, Apollonia van Ravenstein. For the exacting Guy Bourdin she tipped vats of cerulean-blue dye into the ocean to achieve the brilliant shade he demanded. Once, she hatched a scheme with the seventies übermodel Jerry Hall to smuggle exposed rolls of film from a Norman Parkinson shoot out of the USSR in Hall’s makeup bag. All “in pursuit of fashion glory,” Coddington wrote in the 2002 chronicle of her work, Grace: Thirty Years of Fashion at Vogue.

Since 1988, she has been Vogue’s creative leader, encouraging the team to push beyond the frame. “I like to give the photographer a starting point and then let him or her go as far as possible,” she told the magazine in 1993. Wrote Wintour, in the preface to Grace: “She inspires and challenges them like no one else.”

As you can tell I love Grace & her work, the way she tells a story in each shoot, the goose bumps I get from looking at the images she has created & how from looking at her work she inspires me to aim for the same level. To never give up.