Fashion on Film

The Future of the Fashion Show

Fashion on film is becoming more & more popular. With the highly publicized Topshop secret star video for their Christmas 2013 collection to their most recent festival inspired video. It’s apparent that films in! But why now? The change in fashion from the 90s super models & now social media stars; bloggers & super models, stars we don’t just want to see still images. Fashion film is a way for a brand to tell a story & most importantly interact with thief customers more. Personally I would prefer to watch a short film that click through lots of still product images. Fashion on film will be the norm in 10 years’ time, or at least that’s what I think 🙂

What do you think? Do you prefer film or are not fussed either way?