Earth Day Sustainable Fashion

In anticipation for Earth Day, which is tomorrow, I thought I would share with you the best on offer in sustaniable fashion. To me sustaniable fashion is considered fashion, where the production, materials, planet and people are all considered. So we have a planet for generations to come.
More and more designers are now designing with sustaniable fashion as a core value, instead of an after though or excuse for bad design. Some of the best designers, Stella McCartney, Chinti and Parker, Pachacuit, Edun and John Hardy are making some of the best pieces on the catwalk in terms of style, which are also sustanible and “Green”.
Mathias Chiaze
Alexa Chung for  Chinti and Parker

Local women making Pachacuit hats from Banana Leaves

Another, and more affordable way, to buy sustaniable fashion is to buy vintage.

The main message behind sustainable fashion is that fast fashion or dissposable fashion is not just bad for the environment, planet and for generations to come, its also expensive. Its not made to last, producers of fast fashion aren’t concerned with the quality of their products, they want you to have to come back and spend more money buying either the same or different top, dress etc because the other one has started to fall apart. In the long run sustainable fashion is also cost effective.

2011 British Fashion Awards

Image: winners and presenters at the British Fashion Awards 2011. Left to right: Theo Hutchcraft (Hurts) & Christopher Raeburn; Sam Gainsbury & Kate Moss; Mary Katrantzou & Olivia Palermo; David Sims & Stella Tennant; Kristen McMenamy & Tabitha Simmons.
This years British Fashion Awards were presented by George Lamb and Lauren Laverne. Alexa Chung won her 2nd consecutive British style award, which is voted for by the public. Alexa  wore a sparkled bodiced Christopher Kane dress and Charlotte Olympia heels. When she collected her trophy she thanked all the designers “for make such beautiful clothes” With her trophy held high and proud “This is for girls who dress like awkward boys”

The full list of winners:
Emerging Talent Award – Ready to Wear: Mary Katrantzou 

Emerging Talent Award – Accessories: Tabitha Simmons

Emerging Talent Award – Menswear: Christopher Raeburn 


Accessory Designer: Charlotte Olympia 


Menswear Designer: Kim Jones 


Designer Brand: Victoria Beckham 


Model: Stella Tennant 


BFC Outstanding Achievement in Fashion: Paul Smith


Isabella Blow Award for Fashion Creator: Sam Gainsbury 


Red Carpet Award: Stella McCartney 
Designer of the Year: Sarah Burton for Alexander McQueen      
                             
New Establishment Award: Christopher Kane