James Long + Topman

James Long for Topman
I will admit it I do love Topshop, no one can deny that they are arguable one of the best high street store to translate catwalk trends to the high street. However the male counterpart is a bit err lacking, my boyfriend would never shop in Topman in his words “Its more like Topboy”, and I can see where he is coming from. The selection of stock is limited to mainly skinny skinny jeans, that rival mine, to tops that look like they have been shrunk, not very manly. I do see change on the horizon with a new collaboration with Topman and James Long, the knitwear designer.
The designer has been given full reign to craft a range of knitwear that heavily channels his own aesthetic: Punk-era yarns and bold updates on classic textures and silhouettes. Creating a grown up and a desirable collection that will attract a more mature and fashion forward crowd to Topman, something I feel that they are trying to do.

James Long For Topman

The collection was inspired by all of James Long’s favourite jumper-wearing men – Kurt Cobain, Keith Richards, The Sex Pistols… So not bad in the style stakes.

James Long For Topman
James was quoted saying “I do think knitwear is great for creating amazing colour combinations and making something new and modern. In the collection there are some new spins on classics like the engineered Aran, and everything was made in Britain which equals amazing quality”
James Long For Topman
Overall I think the collection is great and will appeal to a wide variety of people, I can even see women going into buy the knitwear- I’ll be there. I love that all of the collection was made in Britain. The collection is available to buy now.

James Long For Topman


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