Fashion Viral

By 93 Million Miles
Styling by Fashion Mould
With Aron Wood / Kristina Dimitrova

Alex Dewhirst
Ethan Roberts
Gaberiel Sharp

Check out the full Viral here 

Male shoot…just another teaser….

So here are some new shoots from our shoot with March from D1. We were try to show how we are in such a rush in everyday life that we never get chance to stand still. Were loving the movement in the photos but would love to know what you guys think =).

Model: March (D1 models)
MUA: Millie Swanson
Hair: Jane Zahreddine
Photography: Nofa Zahreddine
Styling: Rachael Sadler

Interview with Bits & Bows Boutique.

Hi Sarah thanks for taking the time out of your busy schedule to be interviewed by us. Your accessory collection is going from strength to strength so we wanted to chat with you while we still could.

Where do you get inspiration for your designs from….

I get my inspiration from EVERYWHERE!From looking at a fabric print, to looking at vintage clothing!Honestly anything!Sometimes ill just wake up and have an amazing idea and simply HAVE to make it there and then!I absolutely adore designing, and buying all the pieces needed to finally create a beautiful piece. I like to make a variety of styles so that there is something for everyone!From sweet treats to vintage style jewellery…i believe my current collection is the best yet and can be found at

How long have you been doing it for?…

I studied fashion at university for 5 years!So I’ve always been in the creative field, I originally started with clothing, it was only in 2010 that i realised it was jewellery i really loved doing!And it just developed from there.

So you have a background in design, have you always had creative jobs?

I think I hold the record for the most jobs ever!I’ve had around 12 different part time jobs…from waitressing, working in a card shop, New look, Topshop and many many more!However it was whilst working at NEXT as a supervisor that i realised I’d never be happy working for somebody else, my true passion was in working for myself, creating pretty things and making big decisions independently!So i took the leap and went part time, whilst building up Bits and Bows in my extra time!It was THE single best decision I have made to date and I think anybody wanting to fulfil their dreams or take a big step should go for it!

A lot of people in today economical climate would be even more wary of starting their own business do you have an advice or inspirational words for them?

You’ll have the doubters, and people who don’t agree with what your doing, but it will honestly be worth it! At the end of the day, its YOU who has to do your job, its YOU who will get the gratification and YOU alone who can make yourself happy!

Wow thanks Sarah you can really see how passionate you are about your work. Tell us about your customer base.

Ive built up a really good customer base over the past 2 years, I’m so so lucky with my customers, its almost as if we are on a personal level! With Facebook being so easy to communicate and talk to people, its given us a strong relationship where I’d almost say I’ve made friends with some of them. Its lovely hearing feedback and so so rewarding when I hear back how much they love their goodies, and I see status’s telling all their friends to add me/buy from me!

That’s such a lovely thing to say about your customers and its not easy to achieve huge multi-million pound companies spend massive amounts of money trying to achieve what you have. It just goes to show that the personal touch makes a different.

Obviously you are a very creative girl, how do you feel about the world of “business”?

I’m strong minded, determined and a BIG believer in Karma! I think business is tough, you win some, you lose some, it can be a hard business to crack! But I really feel I’m getting there and have never been happier!

Last but not least is there anything else that you want to tell the world….. Favourite colour, food, designer etc….

I’m a happy go lucky kinda girl, 25 year old Birmingham based full time mummy to 8 month Daisy-Ella! I Love anything Pink, sparkly and quirky! Jessie J and Katy Perry are my idols, and strawberry cheesecake or Turkish delight is the way to my heart! I’m addicted to tea and I cant live without Chinese takeaway at least once a week!
I’m a big sucker for Trash TV…anything reality based has me addicted from the first episode!
I hope one day Daisy-Ella can be proud of her mummy and take on the Bows empire!

Thank you so much Sarah for chatting with us, its been an absolute pleasure and we wish you all the luck in the future. 

Sarah is an inspiration to all young entrepreneurs out there who are wanting to go it alone, success is hard work but that’s part of the reward, working hard for YOU doing something YOU love, shaping YOUR future.


With winter winds and EU doom and gloom, baton down the hatches and make yourself the “Fashion Mould” cocktail to get you into the festive mood.

1/4 of a Pear
2 Cinnamon Sticks or Ground Cinnamon
Apple Brandy Calvados 37.5ml (just under a double)
Dash of Apricot Brandy or Cointreau
Lemon Juice 1 Teaspoon
Apple Juice 3 Dessert Spoons

Vanilla Syrup Ingredients
Caster Sugar
Fresh Vanilla pod

How to make the Vanilla Syrup.

Equal parts boiling water & Caster Sugar mix together and then add 2-3 sliced Vanilla pods and leave to soak for 8-10 hours.

Add all the above ingredients to a Boston Glass fill the glass to the top with Ice. Add top, then shake, shake hard….. Fine strain into a glass and then ENJOY!

Made by the wonderful Ben at the Vault in Birmingham

Ben, what is the best thing about working in this sort of environment?

And the worst thing?
Unsociable hours.

Your favourite cocktail?
Natural Daiquiri!

Thank you and MERRY CHRISTMAS everyone

Christmas List for the Rich and …… the rest of us.

So Christmas is only 19 days away!! So it time to get shopping here is Fashion Mould’s Christmas Wish List.

1 Thirty Years of Fashion at Vogue by Grace Coddington. Slightly out of our price range at £1,247 this why its on or wish list. A Beautiful Coffee Table book that shows off the best of Grace’s work with Vogue. We could spend hours just looking into the dream world that Grace has created for us.

2. A dream bag that is not only just made in England buy a British Brand but is a staple for a British Girl. The Bayswater bag is £2000 so that’s why its on our dream list. It is a classic though …….
3. A beautiful jewelry designer Aurlie Bidermann, chunky, raw and beautiful. Its a shame that its £750.
4 Beautiful shoes by Prada, the platform sandal is  the prefect shoe which takes you from day to night! casual and dressy. Perfect just perfect! Just £700 though…. not so perfect

5. Last but not least a Hermes Belt, to hold up your designer threads! A snip at £450!

And then the Christmas list for the rest of us.

1. Fun Fur Coat- Warm, Furry and affordable for everyone, prices vary massively but the one I am getting for Christmas cost £30 from my local charity shop that has a Vintage section. Amazing

2. A fabulous watch found on ASOS Marketplace, its cool, funky and really different. We just love the attention to detail the animal print element to the watch, which is finished of beautifully with a leather strap. Amazingly its only £3!!!! I’m getting mine now!

3. LUSH!! Love the products, and their ethos! They do some amazing Christmas Gifts for every price range. Check out their website The Christmas gift box that we would love is “Out of The World” and its only £5.95! Bargain.

4. Magazine Subscriptions, you can get most magazines on subscriptions these days, they are great presents that literally last all year round. They are also great value for money starting from £12.50 for 6 months. We love it!

5. Tights! Love them so many different styles to suit whatever mood your in. Really quick and cheap way to jazz up any outfit! We love these pretty Pattern Sheer Tights from ASOS and there only £8!

Happy Christmas and happy shopping!

Rainy Days in…

After being outdoors all summer, we are shocked by the rainy day that it is today!
But here at Fashionmould we have the perfect solution….DVDS, films that we love and are truly beautiful.
Fashion Moulds top 5 films….

1) Virgin Suicides, this is a beautifully filmed film with a great plot. Kristen Dunst also gives an award winning performance….

2) Leon for a little bit of action with a sense of the canny….
3) For our 3rd we are going back to the classics…were Rita showed us how classic the little Black Dress is! The only sad part is after the film Gilda she claimed all men went to bed with Gilda and woke up with her…                                  
4) This next film is from one of our favourite actors…Mr Ryan Gosling, not only an amazing actor but also very nice on the eyes…this film is for boys and girls an all round favourite! We love Ryan because of the films he chooses to star in from the notebook(girl fav!!!), drive, All good things, lars and the real girl, the ideas of march, blue valentine but last but not least his role in a comedy…Crazy Stupid Love

5) For number five we have this heart touching film, which shows how communities pull together. Client Eastwood shows his softer side in this epic film with a heart breaking end…Grand Torino
Hope you enjoyed our movie countdown, if you’d like to tell us yours, feel free to email us on fashion We would love to know your favourites and what you thought of ours!

Style Q&A

With an overwhelming amount of responses to our tweet last week, about any styling dilemmas and question you might have, we have selected the 2 most frequently asked questions. 

So this week we were asked “Smart Casual….. What does that mean!” 
This is a term that I particular hate! its almost a double negative! It basically mean relaxed smarter wear, so I see that as denim!.

The next question was “I love fun fur but I don’t know how to wear it?” 
Wear it as a coat, Gillet (or as my boyfriend likes to say waistcoat!), scarf or even on boots. Fun Fur also goes great with Leather so layer it up, it is Winter after all!

If you have a style Q&A for next week tweet us @fashionmould or email!